When media agency Westfield Rise launched a special activation to celebrate the release of Toy Story 5 over the busy summer holiday period, Glow Inflatables was delighted to play an integral part in bringing the experience to life.
As part of the activation, we supplied a colourful collection of giant inflatable crayons, helping to create a playful, larger-than-life environment inspired by the creativity, imagination and fun of the Toy Story world.
The oversized crayons made a bold visual statement, adding bright colour and an instantly recognisable sense of childhood nostalgia. Their scale and vibrant appearance helped transform the London shopping centres into an engaging, interactive experience designed to capture the attention of visitors of all ages.
This project showcased at Westfield London and Stratford City, providing a perfect example of how simple everyday objects can become something extraordinary when recreated at an oversized scale. The giant crayons perfectly complemented the playful theme of the activation and helped add another memorable visual element to the experience.
At Glow Inflatables, we specialise in creating and supplying eye-catching inflatable props and installations for all kinds of events, brand activations, retail spaces and experiential campaigns. This recent collaboration with the Disney Pixar brand and the popular London retail destinations created an unforgettable cultural moment.
We love working on projects that allow brands, venues and creative teams to think big, and this colourful Toy Story activation was certainly one to remember. Our inflatables are a brilliant way to create impact and encourage people to stop, look and engage during important seasonal trade periods and beyond!