We’ve had the absolute pleasure of working with Warner Music Group again this year, creating bespoke inflatable props for their exclusive BRIT Awards after party, this time hosted at the stunning The Cut & Craft in Manchester.
From the very first brief, we worked meticulously alongside the client to ensure every detail felt slick, cohesive and premium. The goal was simple: create impact without compromising on style.
Famous guests, including Dua Lipa, Beth Ditto and AJ Odudu, were welcomed by a giant inflatable poodle that adorned the entrance to the venue. Fully LED lit and finished with a bespoke patterned design, the poodle captured the fun yet high-end aesthetic Warner Music had envisaged for the celebration.
On entering the bar, three more LED-lit bespoke inflatable poodles were positioned above the giant drinks cabinet, creating a dramatic focal point at the heart of the party. An additional inflatable poodle was installed beneath the staircase creating a perfectly placed surprise element that tied the layout together. Even the carpet featured printed poodles, ensuring the theme flowed seamlessly from floor to ceiling.
What made this project particularly special was the collaboration. The team at Glow and the Warner Music creatives worked closely throughout the process, refining scale, lighting levels, pattern execution and positioning to ensure everything felt intentional and polished.
With high-profile guests in attendance and cameras everywhere, the execution had to be flawless. And that’s exactly what we delivered. Our clients were delighted with the poodles saying “OMG – it was amazing and the poodles were insane! YOU ARE THE BEST!”
Being trusted time and time again by Warner Music is something we never take for granted. We love collaborating with their team to bring ambitious, playful concepts to life, especially for events that demand impact and originality.