This spring, Covent Garden transformed into a vibrant hub of innovation and beauty with the arrival of a stunning experiential pop-up from Laneige and Space NK. Glow Inflatables Ltd was right at the heart of the activation providing them with some beautiful custom inflatable benches.
Commissioned by Firecracker Works, our team was tasked with blending function, form, and visual impact with a bespoke set of beautifully designed, brand-colour coordinated inflatables. They offered visitors playful yet practical seating in one of London’s busiest outdoor spaces.
The Korean skincare range Laneige, which is available in Space NK shops nationwide, set up the pop-up to surprise shoppers with an immersive skincare experience. Our inflatable benches supported this narrative with lightweight, durable structures that could be quickly deployed, repositioned, and packed down as needed.
Designed with sleek curves and a glossy finish, the benches not only offered comfort but doubled as photo-worthy installations. Passersby were drawn in by the unique design and the soft peachy glow of the inflatables under the spring sunlight.
The team ensured the brand-aligned seating solution fitted seamlessly into the visual landscape of the activation. For Glow Inflatables, this project was a perfect example of how bespoke inflatable design can elevate even the most prestigious of marketing events to the next level. Whether it’s a wellness brand, a tech launch, or a cultural event, inflatable solutions continue to redefine temporary architecture in endlessly exciting ways.