At Glow Inflatables Ltd, we love working on intriguing and truly special product launches that get people talking. Recently, we teamed up with the creative design agency Noir on a top-secret mission for one of the biggest-selling singer-songwriters in the world: Ed Sheeran.
Noir enlisted us to create 34 giant inflatable hearts as part of a global campaign to promote Ed’s new single, Azizam a – track from his latest album. Azizam is Persian for ‘dear’ or ‘beloved,’ making the heart the perfect symbol for the surprise promotion.
But this wasn’t just any campaign. The inflatable hearts weren’t simply displayed in one or two places – they were rigged simultaneously in twelve different locations all over the world including Dubai, Berlin, Tokyo and New Delhi. Each bright pink heart was inscribed with the word ‘Azizam’ or a relevant translation. With the help of various expert teams, the sumptuous inflatables magically popped up for one incredible weekend, creating a striking and heartfelt visual to match the song’s meaning.
This project was a true testament to creativity and collaboration, demonstrating the power of custom inflatables to create a global buzz. We’re proud to have played a part in such a special moment, bringing Ed Sheeran’s vision to life in a way that captures attention all across the world.
Look out for more exciting projects from Glow Inflatables because when it comes to bold, eye-catching experiences we take ideas to another level.