Glow Inflatables’ collaboration with luxury womenswear brand ‘self-portrait’ is both elegant and impactful. For their 2025 Christmas window displays, self-portrait wanted to make a statement across several flagship locations and our team was delighted to design and produce a series of giant inflatable bows that transformed their storefronts into eye-catching moments of fashion theatre.
To complement self-portrait’s refined, sculptural aesthetic, we crafted three custom oversized bows, each meticulously shaped, colour-matched and engineered to sit proudly in their festive window displays in three different locations.
Positioned in the heart of Mayfair, the Albemarle Street store received a beautifully sculpted inflatable bow designed to mirror the brand’s sense of luxury. Dominating the minimalist storefront, the bow provided soft curves and an instant sense of celebration.
In Chelsea’s Duke of York Square store, our team tailored the bow to bring a playful yet premium feel to the space, enhancing the visual identity of the store during a key retail period.
For the Bicester Village Outlet, our inflatable bow delivered an inviting centrepiece that highlighted the boutique from afar and created an instantly recognisable landmark among the Village’s bustling streets.
Each bow was crafted using high-quality, durable materials and printed with rich, colour-fast finishes to ensure a flawless appearance throughout the campaign. Installation was carried out by our experienced crew, ensuring each bow sat securely, perfectly positioned for maximum visual impact.
These installations showcase how inflatables can elevate retail environments by adding a sense of whimsy, scale and premium branding all without disruptive construction or long-term structural changes. Whether for seasonal campaigns, launches or simply to create a memorable customer experience, inflatables offer a highly visual, cost-effective solution.