At Glow Inflatables Ltd, we love helping brands create unforgettable experiences and our recent collaboration with Inkling Culture Ltd was a perfect example of bold, immersive marketing at its best.
To celebrate the launch of their imaginative new jelly shop in London’s prestigious Regent Street, Sensorium dreamed up something eye-catching, playful, and totally unexpected: a six-metre-high inflatable red jelly. The giant jelly wobbled into Regent Street this April to mark the launch of Sensorium’s multi-sensory exhibition.
This towering, wobbly icon didn’t just stay in one place; it made a vibrant statement across three stand out locations in central London: Heddon Street, Glasshouse Street and St James’s Market. Adventurers were invited to search out these stunning architectural ornaments and share the spectacle on Instagram. They would then be rewarded with a delicious free jelly.
As we carefully transported the installation from location to location, it soon became a local talking point, drawing in curious passersby, sparking countless photos, and turning heads in every direction. It was more than just a giant jelly – it was a symbol of the fun and flavour that Sensorium promises.
As experts in bespoke inflatables, our team worked closely with Inkling Culture Ltd from design through to installation, ensuring the structure was not only visually stunning but also safe, durable, and weather-ready for city streets.