Benefit Cosmetics recently unveiled their latest innovation, BADgal Bounce Mascara, with a series of immersive pop-up events across the UK. One standout activation was the Club Bounce pop-up at Noho Showrooms in central London.
At Glow Inflatables, we had the privilege of collaborating with Benefit and the Heaps + Stacks event design agency to bring this product launch to life. Our team crafted a series of inflatable elements that perfectly encapsulated the playful essence of Benefit’s new BADgal Bounce Mascara.
Central to the Club Bounce experience were our custom-designed inflatable spheres. These oversized purple and pink basketballs added a dynamic and interactive element to the space, encouraging guests to engage and play. Complementing these were our textured fur flowers, which introduced a whimsical touch, enhancing the overall aesthetic and providing unique photo opportunities for attendees.
A highlight of the installation was the hot air balloon feature. Suspended gracefully amidst the clouds, the balloon complete with inflatable basket created a dreamy atmosphere within the pop-up store. This installation not only served as a visual centrepiece but also reinforced the theme of elevation and lift, mirroring the mascara’s promise of fuller, lifted lashes.
Collaborating on this project allowed the team at Glow to showcase the versatility and impact of inflatable designs in creating memorable brand experiences. The synergy between Benefit’s innovative product launch and our imaginative installations resulted in a pop-up event that truly lifted the spirits.