At Glow Inflatables, we love turning imagination into reality and our recent project with Sage and VCCP was a perfect example.
Sage, a global leader in accounting, finance, HR, and payroll software, recently launched their Sage Copilot which is a powerful AI assistant designed to streamline business operations. To celebrate this cutting-edge release, they made a big impact at Excel London with a campaign that was hard to miss, thanks to some seriously eye-catching inflatables created by our team at Glow Inflatables Ltd.
Working closely with our client at VCCP, we were tasked with bringing the Sage Copilot characters to life in giant inflatable form! These playful, futuristic mascots are central to Sage’s AI brand identity so it was essential we replicated them accurately.
We supplied a towering 10-metre inflatable character and three more compact 3-metre versions, ensuring that every curve and contour of the designs stayed true to Sage’s creative vision as well as looking fantastic at the conference centre.
To enhance the experience for passers-by, each inflatable character featured a QR code, inviting attendees to scan and explore Sage Copilot further. It’s a great example of how inflatables can be more than just visual – they can be interactive too.
Placed strategically around the venue, the characters added a memorable, larger-than-life dimension to Sage’s presence at Excel London, drawing attention and curiosity from all angles.
This project was a great showcase of what we do best at Glow Inflatables: creative collaboration, custom design, and expert execution. We’re proud to have helped Sage and VCCP bring a bit of AI magic into the real world, turning heads in the process.